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Suzy Menkes

Vogue International Editor Suzy Menkes is the best-known fashion journalist in the world. After 25 years commenting on fashion for the International Herald Tribune (rebranded recently as The International New York Times), Suzy Menkes now writes exclusively for Vogue online, covering fashion worldwide.

MaxMara: Rebranding the Seventies

Milan Fashion Week Day Two

18 Сентября 2014

Mustard was the colour, soft cloche hats framed the face and floral patterns ran right down to knee-high boots.
MaxMara revisited the Seventies – not an original concept – but like other brands, namely Gucci, the Milan shows are giving the hippie years a sophisticated makeover.
MaxMara chose cultural icons from that period, like Vittorio de Sica’s film, The Garden of the Finzi Continis, or the angular elegance of the actress Anjelica Huston. The result? Outfits head to booted toe in a small floral pattern and the occasional crochet patchwork.
Being British, it all looked to me like a scrubbed-up version of Biba. But this gentrified vision of the hippie years was nicely done with its well-cut coats – MaxMara’s heartland – and mid-calf skirts. The lightness of the fabrics made them look fresh.

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