First there was the clear view through the windows, looking over an ice-blue sky and the Manhattan cityscape.
Then came the clothes — streamlined, but in a gentle way, so that they were shaped to the body without constricting it.
A typical item might be a white suit, the skirt falling gently to mid-calf, a loose cape of a coat, and the flat slippers that were a significant part of this decent and woman-friendly look.
Modernity is so tough to define, but The Row, and the sisters behind the label — Ashley and Mary-Kate — come close to it: models with sweet faces and an air of natural elegance, as they cuddle into an oversized wool sweater or clutch a bag close to the chest.
The other key word is ‘respect’. Not even a hint of vulgarity suggested by a slit skirt or a plunging neckline.
After The Row’s designer departed for Hermès last year, the new collection might have been a disappointment. But the opposite was true of this fine show.