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Suzy Menkes

Vogue International Editor Suzy Menkes is the best-known fashion journalist in the world. After 25 years commenting on fashion for the International Herald Tribune (rebranded recently as The International New York Times), Suzy Menkes now writes exclusively for Vogue online, covering fashion worldwide.

#SuzyLFW: The Green Carpet Fuses with Classic Art

Livia Firth has made sustainable fashion an attractive goal for environmentally-conscious designers like Erdem

23 Сентября 2015

Erdem’s capsule spring/summer 2016 collection (in partnership with Mercedes Benz) for Livia Firth’s Green Carpet Challenge. The presentation was at the Wallace Collection in London
Erdem’s capsule spring/summer 2016 collection (in partnership with Mercedes Benz) for Livia Firth’s Green Carpet Challenge. The presentation was at the Wallace Collection in London

When Livia Firth started the Green Carpet Challenge, tasking designers to make sustainability desirable, it would have been hard to imagine the fast growth of her project.

But this season, when designer Erdem unveiled a 12-piece collection with Eco-Age, Livia's brand consultancy, he succeeded in capturing the essence of “green”, both visually and in accordance with certified criteria.

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Close-up of Erdem’s “Alina” dress with collage embroidery

Close-up of Erdem’s “Alina” dress with collage embroidery

Close-up of Erdem’s “Anja” dress in fil coupé fabric

Close-up of Erdem’s “Anja” dress in fil coupé fabric

Close-up of Erdem’s “Betty” dress in feather-light silk crepe

Close-up of Erdem’s “Betty” dress in feather-light silk crepe


As with her project with Sergio Rossi's “green” shoes, Livia has understood that beauty is a powerful weapon for her cause.

Erdem’s “Alina” dress
Erdem’s “Alina” dress

Erdem's delicate dresses, made in the shapes of flowers and petals, and put on display at London's Wallace Collection of historical paintings, became instant objects of desire.

Erdem’s “Anja” dress
Erdem’s “Anja” dress

The Erdem designs will go on sale in store in November. Livia Firth offered the designer praise: “I love Erdem's style as its timelessness makes it sustainable in itself,” said Livia. “I applaud him for his leadership and for driving sustainability forward both in the industry and within his business.”

Erdem’s “Betty” dress
Erdem’s “Betty” dress

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