MCM Chairperson Sung-Joo Kim announces the big plans
MCM announced that the brand will partner with charity (RED) — at the Condé Nast International Luxury Conference on April 20th — making a commitment to contribute $10 million to the charity over a 10-year period.
The brand also pledged to establish a new approach to producing materials, such as PVC, by 2017, and make MCM a fully sustainable company by 2020. In addition to its partnership with (RED), the brand also announced MCM's plans to collaborate with London-based designer Christopher Ræburn at the forthcoming London Collections Men in June. "Christopher has won numerous awards as a designer but in some ways his standout achievement; quoting Suzy's words was to "incorporate sustainability at the heart of fashion," said MCM Brand Strategist Jeehae Kim.
"Together, with our internal teams and our business partners, we will focus on creating a sustainable approach to materials and concepts aimed at the millennial global nomad."
By Scarlett Conlon, reporting live from the Condé Nast International Luxury Conference in Seoul