The lights were flashing and the patterns were bouncing optically across floor, wall and ceiling as a background to the latest Italia Independent sneakers from Adidas Originals.
No problem! The vividly coloured camouflage patterns on these ZX Flux sneakers would stand out anywhere — and that includes the single shoe that Lapo Elkann could wear, having hurt the other foot in an accident.
Lapo might have been confined to a wheelchair, but the rest of the crowd were dancing madly to the music of DJ Cassidy, whose name was up in lights at the theatrical show space.
The Italia Independent sneakers are not just made for dancing. They are loaded with the technology of ground-breaking materials, a cage-shaped heel and – what everyone was gazing at — the cheetah, giraffe and zebra patterns.