Vogue International Editor Suzy Menkes is the best-known fashion journalist in the world. After 25 years commenting on fashion for the International Herald Tribune (rebranded recently as The International New York Times), Suzy Menkes now writes exclusively for Vogue online, covering fashion worldwide.
Heidi Goes Shopping
Moncler Gamme Rouge is back on the mountains
11 Апреля 2016
The hills were alive with the sound of cowbells, as a band of Swiss mountain musicians performed in front of a digital projection of mountains and deep blue sky.
Ever since Giambattista Valli has been designing for Moncler Gamme Rouge, he has taken his inspiration from places as varied as the Scottish Highlands or the American Prairie. But this season, he took the brand back to its starting point.
“We’ve been to downtown New York, we’ve been everywhere - except Moncler’s home,” said Valli, as models - many of them in their final show of the five-week season - pranced around, white fur bobbing over mini skirts, Lederhosen straps over the chest, and a Stephen Jones felt hat on which a giant snowball of fur was perched mountain high.
Valli does a great job of making shows that are basically marketing tools seem relevant to fashion. The snow theme included a fitted coat glistening with sparkles and cut-outs, like a child's drawing of a Christmas tree, while a dress patterned with snowflakes and a sweater and skirt with glittering stripes had the shimmery look of young women out to have fun.
So many brands try to forge an identity, whereas Valli seems to do it all so effortlessly. This was not high fashion any more than the mountain musicians were a fine orchestra. But by keeping things short and sweet, Valli does a fine service to Moncler.