London fashion designers were the first to pick up digital print – and run with it. But now that every fast fashion chain has windows filled with gaudy, low-rent versions of pattern, designers Peter Pilotto and Christopher De Vos are creating, in their own words, “a craft beyond print”.
And craft it is. With window blinds tinted pink and blue, and panes of colour appearing on iridescent organza, the various shades on the runway were intense.
But with angular colour blocks mixed with voluptuous giant paisley prints, the effect of a slim dress – form fitting or loose – was still relatively simple.
There was even a Grecian tunic feel to some of the dresses, belted at the waist and worn with flat (colourful) sandals. Other dresses, or more tailored coats, were punctuated by buttons, which created other geometric patterns.
This was an admirable leap forward by the thoughtful designer pair, who refreshed their image without lurching from their chosen path.