Vogue International Editor Suzy Menkes is the best-known fashion journalist in the world. After 25 years commenting on fashion for the International Herald Tribune (rebranded recently as The International New York Times), Suzy Menkes now writes exclusively for Vogue online, covering fashion worldwide.
Scene by Suzy: Polo Ralph Lauren – Water World
New York Fashion Week Day Four
11 Сентября 2014
Was it a mirage, a miracle or technological wizardry that had a fashion show held in a shower of water over the lake in New York’s Central Park?
Standing on Cherry Hill, an invited audience waited for the Polo Ralph Lauren event that was staged to celebrate the opening of the brand’s first dedicated store on New York’s Fifth Avenue.
In a whorl of spray, the projection started, showing the sporty, colourful clothes on models who were apparently walking on water. Their ethereal presence made it difficult to see the clothes in detail. But the effect was mesmerising – not least when Ralph Lauren, an unmistakable figure with his silver hair, appeared in a cloud of droplets.
As I was standing next to the designer and his family, I was only partly convinced by this magic. But David Lauren, who had masterminded the 4D experience, received plaudits from the crowd. More dramatic projections of the Polo collection were offered to the public in Central Park for the following two nights.