Vogue International Editor Suzy Menkes is the best-known fashion journalist in the world. After 25 years commenting on fashion for the International Herald Tribune (rebranded recently as The International New York Times), Suzy Menkes now writes exclusively for Vogue online, covering fashion worldwide.
Livia Firth has made sustainable fashion an attractive goal for environmentally-conscious designers like Erdem
23 Сентября 2015
When Livia Firth started the Green Carpet Challenge, tasking designers to make sustainability desirable, it would have been hard to imagine the fast growth of her project.
But this season, when designer Erdem unveiled a 12-piece collection with Eco-Age, Livia's brand consultancy, he succeeded in capturing the essence of “green”, both visually and in accordance with certified criteria.
Close-up of Erdem’s “Alina” dress with collage embroidery
Close-up of Erdem’s “Anja” dress in fil coupé fabric
Close-up of Erdem’s “Betty” dress in feather-light silk crepe
As with her project with Sergio Rossi's “green” shoes, Livia has understood that beauty is a powerful weapon for her cause.
Erdem's delicate dresses, made in the shapes of flowers and petals, and put on display at London's Wallace Collection of historical paintings, became instant objects of desire.
The Erdem designs will go on sale in store in November. Livia Firth offered the designer praise: “I love Erdem's style as its timelessness makes it sustainable in itself,” said Livia. “I applaud him for his leadership and for driving sustainability forward both in the industry and within his business.”
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