You are viewing the Russian Vogue website. If you prefer another country’s Vogue website, select from the list

Хотите получать уведомления о самых важных новостях из мира моды? Да, подписаться

Suzy Menkes

Vogue International Editor Suzy Menkes is the best-known fashion journalist in the world. After 25 years commenting on fashion for the International Herald Tribune (rebranded recently as The International New York Times), Suzy Menkes now writes exclusively for Vogue online, covering fashion worldwide.

#SuzyNYFW: Alexander Wang Sends Trucks Of Adidas Merch Through Manhattan To Cyber Space

Aggression and deafening sound are part of the impact

15 Сентября 2016

The music pounded through the vast pier building on the Hudson River: smashing through the ear drums, reverberating off hefty machinery, the unstoppable noise mixed with eye-popping images on screen of delivery trucks in action.

And that was before the Alexander Wang show had even started.

But there was a story behind the tale on screen. In a new collaboration with Adidas that dominated the show and was given prominence in a dramatic revelation as the finale. The clothes will be offered for sale from mobile pop-up stores in trucks circling downtown Manhattan. Another gimmick – albeit a feisty one – to get the digital and physical tills moving.

So much smart marketing — or as front row guest Madonna's black cap read: “WANGFEST”. But what about Alexander Wang's new collection itself?

With rappers, rockers and significant others in sexed-up outfits finally in place, the fashion presentation started with pretty, underwear-inspired outfits. The only real hint of sexism here was an image of a girl in a bikini printed on a male top.

Wang's clothes — minus the aggressive music — were all sweetness and light: a feminine fullness to shorts that might come like French knickers, trimmed with lace; or as a gently ballooning skirt.

To counteract the sugary colours, Wang offered tangy shades like neon green, vivid purple or turquoise. The underwear effects came too in more sophisticated dresses, suspended from bra tops and with ankle-length mesh skirts.

On the Adidas side, there were upside down logos as disruptive versions of the iconic sportswear company's symbols.

Take the show out of its achingly cool rapper context and mute the painfully loud music, and Wang was showing how he is still brimming with fresh ideas. From shoe lace strapping on a bared waist to flat sandals with glittery triple straps at the ankle, the designer has found a cool way to feminise sportswear, bondage straps and all.


With such fashion talent, does Wang need to create shows for fashion pros that are designed as one big party? Yes! Because these shows are no longer aimed at an insider audience. He is just being smart and on-message to create a “happening” that will go viral across the internet.

еще в разделе Suzy Menkes

#SuzyNYFW: Alexander Wang Sends Trucks Of Adidas Merch Through Manhattan To Cyber Space

#SuzyNYFW: Victoria Beckham's Velvet Underground

Soft silhouettes and flat summer boots move the designer away from her signature taut and seductive shapes

#SuzyNYFW: Alexander Wang Sends Trucks Of Adidas Merch Through Manhattan To Cyber Space

#SuzyNYFW: Paul Andrew Is Made Design Director Of Women’s Footwear At Salvatore Ferragamo

Suzy Menkes interviews the British-born, New York-based designer who shines at the shoe business

#SuzyNYFW: Alexander Wang Sends Trucks Of Adidas Merch Through Manhattan To Cyber Space

#SuzyNYFW: Lacoste And Dion Lee Take Sportswear Away From The Street

Lacoste’s Felipe Oliveira Baptista and Australian Dion Lee tread gently with sporty looks for relaxed, summer bodies

комментарии / 0

оставить комментарий

самое популярное

10 причин поехать на Сейшелы
Путешествия 10 причин поехать на Сейшелы

Гид по божественно красивым островам

Пароли и явки: где начать здоровую жизнь в новом году
BEAUTY GUIDE Пароли и явки: где начать здоровую жизнь в новом году

Автор Vogue нашла ЗОЖ-сказку в старинном городе Плес, где сила русской природы на страже красоты

4 очень вкусные зубные пасты
Новости 4 очень вкусные зубные пасты

Малина, шоколад и щепотка корицы

подписка на журнал

Для Вас все самое интересное
и свежее в мире моды

VOGUE на планшете

Свежий номер журнала
по специальной цене

VOGUE на iphone

по специальной цене!

VOGUE коллекции

Для iPhone
и iPad

Vogue Россия
в Facebook

Vogue Россия
в Vkontakte

Vogue Россия
в Twitter

VOGUE Россия

vogue россия
в instagram


Самые яркие