Tommy Hilfiger turned 30 — or at least his sportswear company did.
The celebration called for a big gesture — something the size of a football stadium laid out in the Park Avenue Armory.
This is where Tommy himself ran a lap of applause before embracing his son Ricky, and his son’s partner, Rita Ora.
You did not need to be a devotee of sport to understand the simple clothes — as ever with Hilfiger’s cute schoolgirl look of pleated skirts, leather tunics and any colour that stood out against the stadium’s artificial grass.
That meant shades of wine and orange (a hint of the 1970s) and more stripes than you would find on the scarves of football supporters.
The result? A lively show — with a few mild surprises, such as a shearling baseball top and boots laced up, football style.
But was that really it for 30 years at the helm?
All the frolics on the turf could not make up for a show that seemed very familiar.
Let’s call it a neat exercise in brand management — but not really a winner.