“It’s the ‘pretty’ side of Giambattista Valli: it’s about my girls, my friends, but mixed with the spirit of women’s sexual freedom in the Seventies,” said “Giamba” himself.
That is what his close friends call the designer and is the name of his new brand.
Giambattista’s faithful front-row clients – artistic Euro socialites — had come to Milan for the launch of dresses with brief hemlines but dense workmanship.
That combination seemed original: bringing the effect of haute couture (which is a Giambattista strength) to a younger and supposedly affordable line.
Intriguingly, Giamba had brocade — the fabric regenerated by Miuccia Prada this season. His version was politely pretty, but other floral decoration was wilder: amaryllis embroidered on a dress that had a giant, more sexually suggestive version of the flowers at the neck.
The success of this collection, with its A-line dresses, fuller Fifties skirts and occasional slender, long gowns, was that it joined seamlessly with the other two existing lines. To create this little fashion empire, without the backing of a big group, by intelligence and hard work, is quite an achievement.